Our Story

We're building the operating layer for modern sellers.

Sales is human. Always will be. We're building the infrastructure that lets that human core shine.

We didn't start with software. We started on the phones.

We've lived the fragmented reality of modern sales. The twelve tools. The scattered context. The operational overhead that squeezes out time for actual selling. The end-of-quarter scramble when deals slip because follow-through fell apart.

Top performers don't work alone. They have systems, whether formal or informal, that keep strategy, preparation, execution, and learning connected. They have support infrastructure that handles the work around the work.

We built that support infrastructure manually for years. Now we're turning it into software so every seller can operate the same way.

'19

The pod model is born

Diego (Account Director) and David (SDR) start working together in B2B SaaS sales. Diego creates a "sales pod" and runs his territory like a quarterback, pulling in the right people at the right time.

'23

The model scales

At a new company, Diego as CRO and David leading sales development rebuild the pod model. Revenue grows 3x. What stands out: software never supported this way of selling.

'25

The product begins

Both go full-time. Diego ships a working prototype within a week. The mission: every seller should have the support infrastructure that top performers build naturally.

The founders

7+ years working together across B2B sales, from SDR to CRO. We know what sellers need because we were those sellers.

Diego De La Sotta
Diego De La Sotta
Founder & Head of Product
Alpharetta, GA

Former Account Director and CRO in B2B SaaS. Built the pod-based selling model that MySalesSquad productizes. Ran a software engineering business before this. Writes the code, ships the product.

David Smith
David Smith
Founder & CEO
Sydney, Australia

Former sales development leader and commercial operator. Has built and led sales teams from early-stage to scale. Owns the go-to-market, positioning, and commercial strategy.

What we believe

Sales is human

Judgment, curiosity, timing, and connection cannot be automated. We exist to strengthen that human core, not replace it.

Built for reps first

The system exists to help sellers win, not to catch them out. Trust is a prerequisite, not an output.

Continuous, not triggered

An operating system runs alongside your work. It doesn't wait for prompts or require constant input. It maintains context and acts accordingly.

Learning compounds

Every interaction creates information. The best systems learn from outcomes and improve continuously.

Get early access.

Join the waitlist for founding member pricing.